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Marketing, Communications, & PR Overview

Marketing is a rapidly transforming industry. Marketing strategies and channels are constantly evolving as new technologies change the ways that people transmit information and communicate with each other. Marketing professionals must possess a wide variety of skills that allow them to navigate diverse environments and dynamic channels of communication. Specialized degree programs through accredited colleges and universities equip individuals with the skills and strategies that they need for a career in Marketing. An increasing number of programs may be completed online, providing flexibility for many working professionals as they build up their knowledge of promotional strategies and consumer relations. Keeping in mind these factors, along with your individual strengths and talents, will help you to choose the right program for propelling your Marketing career forward.

What is Marketing?
Marketing is the process of promoting products or services to satisfy customers’ needs while making profits for the companies offering those products. Marketers consider a business in terms of customer needs and satisfaction, which leads to the identification and development of a product, the determination of its price, the selection of a distribution channel to reach customers, and the implementation of a promotional strategy. The fields of Communications and Public Relations are related to the Marketing industry. Communications, which includes the more specialized discipline of Health Communications, is centered on the effective delivery of a convincing message. The field of Public Relations is concerned with the promotion of a favorable image of a company or individual.

Advancing your Marketing Education
With new marketing strategies and distribution channels constantly arising in the field of Marketing, it is important to hold at least a bachelor’s degree, coupled with professional experience, in your area of specialty. Professionals in the Marketing industry often play many roles within diverse organizations, which means that advanced degree programs must prepare students with a wide array of skills and strategies. Many businesses and industries require highly-skilled Marketing professionals, and the type of environment that you seek to join may help you to select the best degree program for your long-term career goals.

Marketing Degrees
A degree in Marketing is useful for nearly any field of work, as Marketing professionals play a vital role in most types of business and industry. An advanced degree in Marketing, or a degree in the related disciplines of Communications and Public Relations, will position you toward greater success in your Marketing career. Online degree programs can offer students greater flexibility in completing courses, and many well-established schools currently have online program options for professionals interested in degrees in Marketing.

  • Marketing MBA Degree: A Marketing MBA gives marketing professionals an edge in a competitive field. In addition to a foundation in management, operations, economy, strategy, finance, and leadership skills, the Marketing MBA provides students with specialized knowledge of market research, consumer relations, marketing campaigns, and more.
  • Communications Degree: A Communications degree allows students to learn the theories behind communication and how to effectively apply communication strategies in dynamic environments. Students study interpersonal communication, the role of communication in organizations, and the impact of emerging technologies on the field of Communications.
  • Public Relations Degree: A degree in Public Relations prepares students to design successful campaigns for promoting an organization’s image by educating them on contemporary public relations, communication, and the role of the media. Students learn a variety of skills, including how to conduct research, write press releases, and give speeches.

Marketing Schools & Colleges
Many colleges and universities offer degree programs in Marketing, and it is crucial to reflect on your long-term and short-term goals when selecting a program that will prepare you for a successful career. When deciding between schools, think about the skills that you are seeking to acquire and the opportunities for professional experience that some schools may provide. Take a look at schools that offer online degree programs if you are a working professional in need of greater flexibility. Other factors to consider include accreditation, school reputation, and faculty.

  • Kent State University: Kent State University is a public research university in Ohio that provides the resources and facilities of a large university, while its regional campuses offer the atmosphere of smaller liberal arts colleges. Within its School of Communication Studies, students may receive undergraduate and graduate degrees in Applied Communication, Global Communication, Health Communication, Interpersonal Communication, Organizational Communication, Public Communication, and Mediated & Mass Communication. The School of Journalism and Mass Communication offers degrees in Advertising, Public Relations, Electronic Media Management, and more, while offering master’s programs in Media Management and Public Relations. Online programs include a Master of Arts in Journalism and Mass Communication, with a concentration in Public Relations.
  • The George Washington University: The George Washington University is a private university that maximizes its location in Washington, D.C. to enrich its academics, research, and opportunities to apply learning to the real world. Undergraduate programs include Communication, Journalism and Mass Communication, Organizational Sciences and Communication, and Political Communication. The university offers MBA programs and advanced degree programs in Global Communication, Media and Public Affairs, Public Health Communication and Marketing, Public Relations, and Strategic Public Relations.
  • Boston University: Boston University is a leading private research institution located in Boston, Massachusetts. With over 250 programs, Boston University offers degrees in Advertising, Communication, Health Communication, International Marketing, International Communication, Mass Communication, and Public Relations. The university also has online degree programs in Advertising, Health Communication, International Marketing, and International Marketing Management.
  • University of Florida: The University of Florida is a public, land-grant, research university with a 2,000-acre campus. Undergraduate degrees include Advertising, Marketing, and Public Relations, and students can join graduate degree programs in Business Administration – Marketing, Advertising, and Mass Communication.
  • University of Southern California: The University of Southern California is a leading private research university, located in Los Angeles, California, that enrolls more international students than any other American university. The university has a strong tradition of integrating liberal and professional education. The Annenberg School for Communication and Journalism offers undergraduate degrees in Communication and Public Relations, while offering master’s degrees in Communication Management, Global Communication, Public Diplomacy, and Strategic Public Relations. The Charles Annenberg Weingarten Program on Online Communities, a master’s degree program, focuses on the effective development and management of online communities, preparing students for careers in communications, marketing, political campaigning, healthcare, and other industries.
  • Northeastern University: A leader in the integration of classroom learning with real-world experiences, Northeastern University is a private research university in Boston, Massachusetts. The university provides a broad mix of experience-based education programs. Undergraduate and graduate degrees are offered in Communication Studies, Organizational Communication, and Technical Communication, with online programs in Technical Communication and Corporate and Organizational Communication.
  • New England College: New England College is a private liberal arts college in New Hampshire, committed to experiential learning that promotes social responsibility and civic engagement. Its Business Administration program offers a concentration in Marketing.

Marketing Careers & Salary
Marketing professionals are highly sought-after individuals in nearly every type of business and industry. According to the U.S. Department of Labor’s Bureau of Labor Statistics, Marketing Managers enjoy a median wage of $116,010, whereas Market Research Analysts receive a median wage of $60,570 and Advertising and Promotions Managers receive a median wage of $83,890.

Marketing Resources
This website serves as a complete source of information for Marketing professionals, with articles, research, and up-to-date information that is vital for individuals in the Marketing industry. Marketing professionals can keep up with the latest trends and industry news by regularly visiting this website.