Earning a master’s degree is an exciting way to broaden your opportunities when you start the job hunt. As a graduate of a bachelor’s degree program, most positions you’ll come across are entry-level, so you may feel like you’re working from the ground up to prove yourself. While you can gain useful professional experience by starting out your career after college, the rewards of advancing your education and pursuing jobs after earning your master’s can be well worth it in the end.
Here are a few examples of positions that can be waiting for you after you earn your degree from a communications graduate program:
Public relations manager
A public relations manager has a number of different responsibilities, ranging from overseeing a team of employees to designing strategies to execute for each client. Using the knowledge you’ve accumulated through your graduate courses, you could come up with plans to help create a positive brand for whichever product, company or campaign you are aiming to promote.
After spearheading each strategy, you’d work with your team and write press releases, coordinate events and organize press conferences to boost their marketing campaigns. Ultimately, your role is to paint the most perfect image possible for each client, and inspire your clients’ consumers to feed into their message. This field calls for someone with a creative mind and an empathetic nature, as the only way to succeed is to put yourself in the shoes of the consumer.
Above all, strong leadership is key. As a bachelor’s degree holder, you’d be more likely to work as a public relations assistant or similar employee, but professionals with their master’s degree are expected to take the lead when necessary.
Similar to public relations managers, creativity and leadership are essential to succeeding under this role. You’ll generally work for a publicity agency, a company’s advertising department or a media firm and collaborate with a number of different departments, getting input from the sales team and creative staff to make sure the ideas you put forth are as sound and influential as possible.
You’ll be responsible for a team of advertising executives, and assist them with each of their clients’ campaigns. In this type of field, it’s not uncommon for an idea to flop from time to time, as professionals often do not see how an audience receives an advertisement – whether print, online or video – until after it’s gone out into the world. Fortunately, where there’s an advertising department, there is also a public relations team close behind to help soften the blow of any poorly executed advertising tactics.
This managerial role works closely with sales professionals to increase revenue for each product or client. The advertising department typically presents its plans to the marketing manager and executives, making sure they are catering to the target audience and creating an effective campaign. This department can also research various media channels that could help boost sales – by researching competitors and other advertising campaigns, they may discover that Twitter or Youtube could be a profitable avenue to follow.
Ultimately, strong and effective communication skills are a necessity in every one of these fields. Whether you choose to find jobs in health communication, mass media or business relations, a communications master’s degree can be a useful foundation to bolster a rewarding and successful career.