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An Overview of the Communications Industry

After receiving a masters in communication, it’s time to find a job. Finding good communications jobs starts with identifying the places where you might enjoy working. Jobs for communication majors include working as a public relations manager, advertising director, marketing manager, or media specialist for any number of private, public, or nonprofit organizations. A communication degree can also help a person get a job as a media director, publicity director, or communications specialist.

Jobs for communication majors also include jobs that require the graduate to put together marketing and promotions programs and budgets for the company or individual for whom the graduate works. Other jobs for communication majors include working as a journalist, reporter, or editor for newspapers, magazines, or online publications. This doesn’t rule out the jobs in radio or television broadcasting available to those with a communication degree.

The role of the public relations or media specialists entails representing the organization to the public at large and specifically to its customer or consumer base. This may involve organizing special media functions, press releases, creating press packets or conducting a press conference where members of the media attend. Press junkets, grand opening events, or other kinds of promotional efforts fall under the direction of those who have a communication degree. Putting together an advertising or media campaign will also fall under the responsibility of someone with a communication degree. It’s important that you develop confidence and learn how to be a public speaker. Most jobs for communications majors require the ability to speak succinctly, remain cool under stress, and the ability to sound intelligent when dealing with members of the press or public.

Other jobs in communications available to those with a masters in communications include positions representing celebrities, media figures, authors and political figures as a publicist. Publicists work on behalf of these individuals when dealing with magazines, newspapers, and television or radio programs. Publicists put together press packages or meet with representatives of the press to answer questions or arrange interviews. A good publicist learns how to develop contacts in the media, when to talk to the press, and when to avoid such communications. While communication is a science, it is also an art and requires the ability to interact and communicate well with people.

One way to obtain the best jobs in communications is to complete an internship before or after graduation. When you work as an intern with an organization, this allows you the best pick of jobs for communication majors, besides providing job experience for your resume. Having a masters in communication, however, will work to your advantage, as even though jobs in communications are expected to grow faster than average, according to the “Job Outlook” prepared by the U.S. Bureau of Labor Statistics, it is expected that competition will be high for entry-level communications jobs. Most college graduates seeking jobs in communications don’t start out with a masters in communication, as most graduates start with a bachelor’s degree. Having a graduate degree avails the graduate with a masters in communications the best communication jobs and opportunities.

Creating the Right Resume

The cover letter and resume are the first opportunity to present yourself to a potential employer, so make sure to make it count. Be honest and ensure that you tailor the cover letter to the specific company or organization. When creating your resume to find communications jobs, make sure to keep your resume to one page, at minimum and keep information succinct. Provide experience that highlights your communications or public relations background and include any notable endeavors. Organizing a fund-raising event, creating press packets, or writing press releases for a charitable organization or working as a volunteer can be included in the resume to display your public relations experience. Obtain at least three favorable references from notable individuals already in the communications field. Having letters of recommendation as part of your resume package helps to make you stand out among other job candidates.


After selection for an interview, the job now hinges on how well you present yourself to potential employers. The most important thing you can do is be yourself. Dress professionally, arrive on time, and bring with you any special supplemental material to present to the person or panel of people who conduct the interview. Letters of recommendation or special advertising campaigns or press packets you created might serve as a good representation of your work. Answer questions honestly and completely, speak clearly and present yourself as a professional. After candidates have made it through the initial screening process, the job candidate that gets the job is the one who has the personality to fit with the organization. Before going into the interview, find out all you can about the organization or company doing the hiring so that you can talk intelligently to the interviewer or panel. Research the company online and make sure you understand the company or organization’s overall mission and goals.