Get A Real Degree

How to Succeed with a Communications Degree

You can pursue a number of different careers with a communications degree, whether you want to become a broadcast journalist, travel photographer or specialist in other related fields like public relations and media marketing. While undergraduate degree programs prepare students for entry-level careers in the field, current reporters and journalists may want to consider going back to school for a master’s degree to move up in their position.

Here are a few specs about the current employment situation and what you can do with your new degree as a communications major:

Employment outlook

Despite a minor decrease in hiring – the U.S. Bureau of Labor Statistics (BLS) predicts the career will decline by 6 percent from 2010 to 2020 – statistics do not even begin to show how the industry is changing. With the advent of new technology and the growing number of printed papers converting to online formats, more journalists and communications experts will need an entirely new set of skills.

Get creative with potential career pursuits

With a master’s degree in communications, you don’t have to limit yourself to journalism and broadcasting. You can also major in public relations, which has a number of job choices, including working in a large corporation’s public relations department or even becoming a manager or specialist in the field. Because this career requires a great deal of communication skills, having an advanced degree in this area would make it easier for you to get a lucrative and rewarding job.

After earning a bachelor’s degree in communications, you could even go on to earn a master’s in advertising or communications marketing, which is a combination that could result in advertising or promotions management. According to the the most recent numbers by the BLS, the average annual salary for these workers is about $80,220.

Courses to consider

If you’ve decided to major in communications, try to keep an open mind when picking courses. Rather than sticking to just feature or even hard news writing, try to dabble in other areas like photography and radio, which are two fields that are making an easier transition to the online demographic with the advent of podcasts and video reels. News publications across the country are looking for well-rounded individuals who can make the transition from print to online publications easier.

You could also opt for a career specialization like human resources manager or public information officer, so try to look out for courses that would focus on these areas as well.